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Tuesday, September 25 • 6:30pm - 8:30pm
The Power of Empathy - Getting inside of your customer’s heads and hearts to create indispensable products. 1st Come, 1st Served

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As a startup, identifying your product market fit is probably one of the most important things you'll have to do. One of the greatest assets you’ve got to achieve this is Empathy, or in other words, the ability to put yourselves in your customer’s shoes. The foundation of empathetic design is observation and the goal is to identify latent customer needs in order to create products that people didn’t even know they wanted. This interactive evening will be an opportunity to bring together different perspectives around what it means to be a User Centered Startup and how this gets reflected in all aspects of your business ranging from Product Design to Product Management to Sales and Distribution.
Bring your thoughts, questions, and comments and be part of the conversation as we use this intimate setting to have an insightful conversation about how to get inside the heads and hearts of the people who will use our products.


Lucy Cameron

Lucy is the lead designer at local Vancouver startup TZOA, focused on implementing inclusive design processes and cultivating communication channels with TZOA's users. She loves the holistic approach of being an advocate of the user — challenging, rationalizing and validating different... Read More →
avatar for Ben McConnell

Ben McConnell

Ben leverages his technical engineering background in concert with his deep user driven product management expertise to lead strategy, product definition, development, and successful market introduction of products users love. He was head of Product at Recon Instruments which was... Read More →
avatar for Afshin Mehin

Afshin Mehin

Founder, WOKE Studio
Afshin is the founder of WOKE Studio, a creative design studio focused on making great products and user experiences. Afshin loves translate innovative new technologies into desirable experiences people will love. His team works across a breadth of mediums including design research... Read More →

Tuesday September 25, 2018 6:30pm - 8:30pm PDT
WOKE Studio Suite 210 - 1737 West 3rd Avenue, Vancouver